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A diss, of sorts, courtesy of Novita

Calling all of you restaurant owners or managers!

  • Are you in the mood to piss off your customers?
  • Looking for the perfect way to lose repeat business?
  • Do you want to make your diners feel unworthy and invisible?
If you answered "yes" to at least one of the questions above, then I urge you to grab and pen and paper and start taking notes (per my experience below)!
On Tuesday night, some friends and I decided to meet up for dinner at Novita.  As I walked in to the restaurant, I remember thinking, "Ah!  It's so nice to finally be in an air conditioned space!"  I'd just trekked 30 long blocks in the sweltering afternoon heat and I was exhausted.  The restaurant's manager (maybe owner, as well?) approached and asked how I could be helped.  "Yes, I have a reservation for four people at 6pm, thanks," I responded.  "Ah, yes," the manager/owner said, "By chance, do you think your party will be done eating by 7:30pm?"  I looked at him in shear confusion/horror and asked what the reasoning was behind his question.  "Well you see, madame, I was going to give your party the best table in the restaurant, but I have another reservation coming in after you."  With a cocked eyebrow, the word "gross" erupted from my mouth like vomit.  "Don't bother!  We're perfectly happy dining leisurely al fresco."  And with that, I did a 180-degree sachet, made my way out the door, and plopped myself down at a four-top table overlooking 22nd Street.  "Ha!  What an asshole," I laughed to myself while perusing the cocktail menu.  
And with that, my dear readers, it doesn't look like I'll be returning to Novita any time soon.   

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