I've always wondered how Olive Garden, Red Lobster, T.G.I. Friday's, etc. are able to survive in NYC. With all of the excellent locally owned/operated restaurants, why would anyone want to eat mass produced crap that is available in Everytown, USA? Shockingly, I feel like every time I walk by one of these chains, they're always crowded. What gives?!
On that note, I'd like to mention Heartland Brewery, a local chain serving American cuisine (think salads, soups, pastas, chicken, steak, etc.). While I would never go out of my way to eat at one of their numerous Manhattan locations, I came across a blurb from nymag.com about Heartland Brewery's newest venture, a burger joint called "HB Burger." Prior to reading the menu, I rolled my eyes, chuckled and mumbled, "Are you serious? Another restaurant group jumping on the trendy "burger shop" bandwagon? What's next, Outback Steakhouse opening up an Aussie meat pie shack? Oh please." And then...As I began reading the menu line by line, I noticed my mouth beginning to water and my eyes becoming glazed.
Prepare to be teased:
HB beef is supplied by a local, family owned steak purveyor. Our custom
blend from prime angus steers include cuts of flank, chuck, and prime rib.
Served with chopped lettuce and tomato.
made with smoked
Nueske bacon &
Fried Dill Pickle
Everybody loves them
with Cajun Remoulade
Tater tots laced with bacon and cheese? Check. Fried pickles? Check. If this menu doesn't whet your appetite or leave you in a naughty food porn fantasy, you know that you're either a vegetarian or a damn communist! Check it out here: HB Burger menu